About Me

✨ Welcome to my portfolio! ✨
Hi, I’m Laura!
Over the course of my studies in Economics and Business Administration, I discovered a fascination that quickly became a passion: Behavioral Economics.
I love diving into the “why” behind people’s choices—what drives them, what patterns emerge, and how those insights can be used to create smarter, more meaningful strategies.
My goal? To make a positive impact by understanding human behavior and turning insights into action that really matters.

Projects

📊 Data Projects

Marketing Campaign Performance Analysis

A deep dive into the data insights of different marketing campaigns.

🎯 Marketing Plans

Sparkling water brand Ferrarelle Marketing Plan

Development of a marketing campaign for national contest, me and my teammate arrived first in our University.

Matress company RInaldi Group Marketing Plan